From Lab to Start-up: How Fribourg Neuroscience Became Bewe
Nov
11
12:00 PM12:00

From Lab to Start-up: How Fribourg Neuroscience Became Bewe

With a strong ecosystem to support academic entrepreneurs and technology transfer, Switzerland ranks among Europe’s leaders when it comes to turning research into startups and spin-offs. But what does that path actually look like from the inside?

In our talk with Frédérik Plourde, CEO and co-founder, he will explain how his research group at the University of Fribourg's Laboratory of Neurorehabilitation Sciences (Prof. Lucas Spierer), built on 15 years of research, four randomized controlled trials and more than 4,000 participants, became Bewe, a spin-off from the University of Fribourg and Stanford. Today, they run an app that uses short, science-based games to retrain automatic cravings for food, used by about 16,000 people.

Frédérik will share how a patented research method became a product, what nearly derailed it, and what he would do differently.

Whether you are considering the practical applications of your research, want to know more about the supporting ecosystem, or are just curious about Bewe, join us for a free lunch at the SEED: Lab on the 11th of November.

What you'll take away:

- How to protect and license research IP with the university's technology transfer office

- How clinical evidence opens doors with insurers and hospitals

- How to fund a science-based startup in Switzerland, from grants to a seed round

Register here
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AI as a Business Model
Sep
30
12:00 PM12:00

AI as a Business Model

We know that AI is all around us. We hear that it is a disruptive technology that is changing the way we work, build, and do business. But what is often missing is the how: how can AI be used to create truly disruptive opportunities for a business or a project?

Many organizations are already using AI, and it has quickly become part of our daily lives. Yet, in many cases, AI is simply an additional cost: we use it to make repetitive tasks less tedious, rather than eliminating those tasks altogether or fundamentally rethinking how work gets done.

In this talk with Yann Zurkinden, HEG alumnus and founder of Futur Digital, we will explore how AI is transforming the service industry, how it can support the creation of solutions faster than ever before, and, most importantly, how we can use AI to create real value.

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